Strategic planning is an essential part of any organization's success, and the key stakeholders involved in this process are those who have a vested interest in the organization's success. Stakeholders can be owners, customers, sponsors, employees, volunteers, government agencies, the community at large, and other organizations that are dedicated to the same sport. To ensure that these stakeholders better understand and are aligned with the organization's vision, mission, values, strategic priorities, and objectives, it is important to establish clear actions, deadlines, or intervals and designate a responsible person (strategy director), if available. Stakeholder engagement is a process that organizations can follow to listen to, collaborate with, or inform current stakeholders (or a combination of both). The community in which a sports organization exists also participates in the strategic planning process.
It is important to be proactive and check the stakeholder map to ensure that the organization is continuously meeting the needs of each of the groups of stakeholders, especially the key stakeholders that have been prioritized. This requires solid and regular two-way communication tactics to keep this group satisfied. When developing strategic plans, organizations must establish objectives that derive from the needs of their main stakeholders. This includes the most basic element - the mission statement - which should be tailored to meet the needs of all stakeholders. Additionally, it is important to consider how each stakeholder group will be impacted by any changes or decisions made during the strategic planning process. Organizations should also consider how they can best engage with their stakeholders throughout the strategic planning process.
This could include surveys or interviews with key stakeholders to gain insight into their needs and expectations. Additionally, organizations should consider hosting workshops or focus groups to get feedback from stakeholders on proposed strategies or initiatives. Finally, organizations should ensure that they are regularly communicating with their stakeholders about progress on strategic initiatives. Overall, it is essential for organizations to recognize and prioritize their key stakeholders when developing their strategic plans. By engaging with these stakeholders throughout the process and considering their needs when making decisions, organizations can ensure that their strategies are successful and beneficial for all involved.
